Industry Seminars

Description of Seminars

Search Engine Optimization (SEO) – Sponsored by SwingLifeStyle.com
Top 10 things you should start doing & Top 10 things you should stop doing.

This seminar will offer detailed information about what you’re doing right and wrong with your internet marketing.

Every business needs to be found by its potential customers.  The internet is one of the best marking tools available to Lifestyle business, yet most of us are doing it all wrong.  A comprehensive, long term plan isn’t expensive or time consuming; you just need to know what to do, and just as importantly, what NOT to do.

Attend this meeting, for detailed information and specific examples of things you can do, then watch your position on Google, Bing and other search engines climb up the charts.  Each move up on the Search Engines translates to exponential traffic to your site and business.

Lifestyle Groups/ Events and Law Enforcement: Group Issues –
Sponsored by National Coalition for Sexual Freedom (NCSF)
It is important for lifestyle businesses and groups to have an understanding of the relationship between the lifestyle community and law enforcement and of the numerous legalities that can affect their group functions.  Once this is accomplished, the group can dispel myths, educate its members, and constructively interact with law enforcement as the need arises.  This presentation will focus on three aspects: (1) creating a good relationship with local law enforcement, (2) avoiding legal trouble, and (3) local considerations.

The law is a complex and ever-evolving system.  Its intent is to safeguard all the members of our society.   However, it has a long way to go before it
takes all alternative lifestyles into consideration.  Eventually we will get there, but, in the meantime, we need to be as familiar with the law and law enforcement as we can be.  Utilizing our knowledge, people skills, and common sense, we can hopefully avoid becoming victimized by the society we live in.

Lifestyle Groups/ Events and Zoning Issues – Sponsored by NCSF
Zoning and permit issues are commonly used as a tool of local governments when seeking a method to attack lifestyle groups and businesses. Typical “crimes” such as indecent exposure, lewd conduct, etc… are subject to interpretation by the police, prosecutor, and courts.  Successful prosecution is certainly possible but not guaranteed. Zoning and permit violations tend to be very cut and dry in comparison.  For this reason, administrative issues are frequently used as tools to either move or shut down lifestyle activities.

It is important for our community to have an understanding of these administrative rules in order to safely organize and maintain lifestyle activities and functions.  Zoning and permits vary greatly depending on jurisdiction.  This discussion will attempt address these issues in a general, overview fashion.  The attendees will benefit from the experiences of the panelists who have all dealt with legal and/or scene-related administrative
issues.

Protecting Yourself Legally Sponsored by NCSF
Members of the lifestyle communities have always had some level of concern regarding the issues of privacy, discretion, and personal security. The Radical Right, employers, ex-partners, and others may pose threats to these concepts. Many times their motivation comes from ignorance, but new motivations like custody of children, and revenge are also becoming commonplace. This presentation provides tips for protecting yourself legally for various circumstances.

Expanding your Business with Travel – Sponsored by Topless Travel
This seminar is for the swing club owner, party group owner or website owner that wants to generate additional revenue from their client base, while offering their members the opportunity to travel to lifestyle resort events with a group they are already familiar with AND make a substantial commission without the hassle of handling the hotel and airfare bookings, or the processing of credit cards.

Common Pitfalls & How to Avoid Them
Whether running a club, producing events or managing a website, you are bound to encounter challenges that can take you off course and prove frustrating. Come learn from our panel of industry leaders as they review those common pitfalls and provide tips on how to avoid them.

The Lifestyle: Past, Present and Future
This seminar will cover a brief history of the LifeStyle and development of individual business segments. It will also cover the LifeStyle today and comparisons to other related industries, the future of the industry, and how we can all work toward a common goal.

Grow Your Business 25% in 30 Days
Many are blind to a vast, untapped market. Attend this seminar as we pull back the veil and show you how to increase your business and market share.

Bringing In Newbies – Sponsored by HedoEvents
Without new blood our Baby Boomer industry is going to burn out. This open discussion helps us all bounce ideas off each other about ways to bring in newbies and keep them engaged.

Romancing the Newbies Sponsored by Trapeze
The resurgence of the Alternative LifeStyle is based largely on new couples and singles exploring their desires to fulfill their fantasies without intimidation or embarrassment. Our LifeStyle has been exploding these past years with couples and singles from all walks of life.

In order to continue to embrace newbies, it is the responsibility of managers, owners and staff to make the newbies comfortable so that they can truly enjoy the pleasures of our LifeStyle. Knowing how to “Schmooze” with newbies is essential to keeping them coming back. A 15 year veteran discusses dealing with new couples and singles and the many ways to create good relationships with them.

How Cruising Can Help Grow Your Business – Sponsored by Couples Cruise
The ” LifeStyle Cruise ” market has exploded in recent years from small groups of 20 – 40 couples to over 10,000 ” LifeStyle people ” a year cruising on a variety of cruise ships. This seminar is hosted by Couples Cruise and begins with an overview of their history from just a few years ago – to where they are today and what the future holds.

They will cover how clubs, travel agencies and websites can take part in these popular LifeStyle destinations and explain how a club owner or social media entity can use flash technology and a booking link system to create a marketing program. In addition, they will explain the differences between being a Travel Affiliate and making commissions on cruises and / or becoming a Cruise Partner where you can not only earn higher commissions, but also make more money through additional client based fees / cancellations.

Building a Better Swingers Club
Don’t miss the opportunity to hear about how to build a better swingers club from the folks behind the scene of one of the best known and most successful clubs in the United States, Trapeze.

Using Social Media to Monetize Your Business
It has long been said that word of mouth is the most effective way of advertising. Attend this seminar and learn how social media can be the most successful and least expensive way to increase the profitability of your lifestyle business. Social media platforms highlighted include: Facebook, You Tube, LinkedIn, Skype, Twitter, Blogging, Digg and Pinterest.

Protecting Your Business and Your Guests
Presented by an experienced corporate and business trial attorney licensed in multiple states, this seminar will review points you should consider to protect your business, particularly in light of the heightened attention given to those involved with the Lifestyle. With an emphasis on privacy and discretion, this entertaining presentation will include business formation, disputes with partners, drawbacks of computers and the Internet, intellectual property concerns, employee matters, problems with guests and third parties, and dealing with the government.

Come to our presentation and learn new ideas to help you make more money from your business in as little as 30 days.
Many business owners are working twice as hard yet are taking home less and less money. They are seeing less customers. And, the customers they do see are only willing to pay the lowest price – making it harder to make any money.
If you feel like you are in a similar situation, you are not alone. Hundreds of business owners are really nervous about how they will pay their bills this month. Most of all, they are more worried about how they will make enough money to take home.
This presentation will teach you how to overcome these problems and increase the amount of money you can make from your business in as little as 30 days.